Treat Variability as a Signal, Not a Nuisance

Differences in distribution can reveal valuable insights that averages conceal.

Key Takeaways

  • Variability in data often contains valuable information about system stability, consistency, and fairness that averages alone cannot convey.
  • Two groups with identical averages can have completely different distributions—one consistent, one polarizing—leading to different conclusions and actions.
  • Use visualization techniques that show individual data points and their distribution, like box plots, dot plots, or histograms, to reveal patterns hidden by simple averages.
  • Patterns in variability often highlight important issues like inconsistent performance, equity problems, or process instability that require targeted interventions.

Real-world Example

Customer Service Call Duration

A call center manager reports that the average call duration is 5.2 minutes for both Team A and Team B. However, looking at the full distribution reveals:

Team A:

  • Average: 5.2 minutes
  • Range: 4.8-5.5 minutes
  • Standard deviation: 0.2
  • Distribution: Tight, consistent

Team B:

  • Average: 5.2 minutes
  • Range: 2.1-10.5 minutes
  • Standard deviation: 2.4
  • Distribution: Wide, inconsistent

The variability reveals that Team B has inconsistent processes or training that require investigation—a crucial insight that would be completely missed by looking at averages alone.

How to Apply This Principle

1. Show Individual Data Points

Display raw data along with summaries:

  • Use strip plots or dot plots to show all values
  • Add jitter to avoid overlapping points
  • Color-code points by relevant categories
  • Include the mean/median for reference

2. Highlight Distribution Shape

Show how data is distributed:

  • Use box plots to show quartiles and outliers
  • Add violin plots for distribution density
  • Include histograms for frequency patterns
  • Annotate standard deviation or IQR

3. Compare Variability Patterns

Look for meaningful differences in spread:

  • Compare spread across different groups
  • Track changes in variability over time
  • Investigate groups with unusual variability
  • Add visual indicators for "expected" variability
"Variation is information. When we dismiss it as noise or a nuisance, we miss the story our data is trying to tell us about stability, fairness, and the true nature of our processes."
— W. Edwards Deming, Quality Management Pioneer