How to Use This Guide
While inquiry type dictates the chart structure, insight type determines how you frame it for action, storytelling, or interpretation. Follow the steps below to discover what to emphasize in your visualizations.
1
Select an inquiry type that matches your data question
2
Choose a recommended visualization for that inquiry
3
Pick an insight type based on your communication goal
4
Review the recommended visual emphasis techniques
1Select Inquiry Type
2Select Visualization
Please select an inquiry type first
3Select Insight Type
Please select a visualization first