Question Engineering

Question Engineering. The Missing Link Between AI, Data, and Business Impact

If you’re asking the wrong questions, your data won’t save you.

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Why 70% of Data Initiatives Fail

Organizations spend millions on AI and analytics, only to find that most initiatives fail to deliver real business value. Why? Because they’re drowning in data while asking the wrong questions.

  • More dashboards ≠ better decisions
  • More AI ≠ more business impact
  • Better questions = smarter insights

What is Question Engineering?

Question Engineering is a systematic approach to crafting high-impact questions that drive real business decisions. It ensures that AI, data, and analytics efforts lead to meaningful action—not just more noise.

The QUESTION Framework

Qualify the Goal
Understand the Context
Explore Broader & Deeper Questions
Segment by Perspectives
Test for Actionability
Investigate Alternative Questions
Organize & Prioritize
Narrow to Specific Insights
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Real Business Impact

Healthcare - $2M Saved Per Month

A healthcare company shifted its questions from "How do we improve patient satisfaction?" to "What mindset factors lead to delayed treatments?" The result? $2M in savings per month.

Tech Startup - 10X Growth

A startup discovered that their ideal customer profile was completely different than assumed, leading to 10X growth.

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