The Influence Flywheel for Data Culture Change

How to grow trust, solve real problems, and spark lasting habits.

You don’t need a title or a team to shape your organization’s data culture.
Influence doesn’t come from authority, it comes from trust, relevance, and repeated value.

The Influence Without Authority Flywheel for Data Culture Change is a six-stage model that shows how to spark cultural change by listening first, solving real pain points, and building momentum through small, credible wins. It’s especially useful for data leaders, analysts, and change agents working cross-functionally.

On this page, you’ll find an interactive walk-through of the model, self-assessment tools, real-world conversation prompts, and practical examples you can apply starting today.

Culture doesn’t change because you tell it to. It changes when people experience something better.

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